Question by will i: What are the most successful discontinued lures?
With all the people shelling out big bucks on ebay for older fishing lures, it's hard for a modern fisherman to discern whether or not the current value is a collectible value or a practical value. If the lure was a proven producer, it would still be in production today. Which older name brand fishing lures actually worked and are not just valued for their collectability?
Best answer:
Answer by George Costanza
Kelley wigglers. Though gone for over a decade they have made a comeback. They are extremely effective
What do you think? Answer below!
I have and kept the lure that it now over 60 years old. It is called massachuesets (however you spell it) lures. They went out of buisness around 55 years ago. Its a popper and the action is unmatchable. It popps like a popper and swims like a zara spook well buzzing like a buzzbait. Im gonna keep it for a long time. Its a special item to me and worked very well. Also there was a whole ton of lures in my dads tackle box from when he was a kid. My favorite though that wasnt mine was a old purple worm with a couple treble hooks. It moved like a snake and every single bass loved em.
Rebel Pop-R, model P70.
Early Rebel, Pop-R 1/2 OZ (as “GMB” stated)
Rapala, Shallow Fat Rap SR7
Rapala, Original Fat Rap
Rapala, Shallow Shad Rap SR9
Rapala, Risto Rap RR7
Cotton Cordell, Original Big O (Wooden)
Cordell, Neon G-film Spot
Older Excaliber designs
BPS, Woolly Worm, (similar to the Woolly Grub but larger)
The reason good lures are discontinued is :
A. It was not properly marketed- Getting a good lure design out and marketed correctly is like playing “King of the Hill”. As you try to “climb” the people, (compay’s) on the top are pushing you back and forcing you backward. If you get enough feedback these “Kings”, (larger Company’s) will purchase your lure at a ridiculously low price and either market it to death, (under their name) or bury it. It’s the way of the world.
B. Not enough people noticed or understood it’s effectiveness- Hardcore Fishermen are very “brand oriented” and (essentially) lazy . When they find something that works for them they won’t try new stuff, (unless a buddy or peer whips their @ss with that lure). SO, some lures don’t get the feedback they should and get S-canned.
C. They are too effective- If a lure becomes so popular that EVERYONE has one in their box, due to common fishing pressure, the lure in question becomes so familiar to the fish it becomes obsolete.
D. Cost- USSUALLY, good lures are expensive. Expensive lures can only sell in a thriving economy.
E. Obsolete- A basic Creme worm has a much smaller chance teasing a fish than the myriad of softer, more realistic, baked-in attractant, plastic’s they currently have today. (Think Gulp) Although Creme is still around, their profit margin is probably a 100th of what Pure Fishing does with it’s Berkely/Gulp product’s per year.
Hope this helps?
in my opinion one of the best all around lures for bass, pike, and walleye was the original husky by rapala